Vortex Optics

Vortex partners with North Country Marketing Rep Group

Vortex Optics Partners with North Country Marketing Ltd.

Middleton, WI – September 6, 2007 – Vortex Optics, a nationally recognized manufacturer of sports optics based in Middleton, WI has teamed with North Country Marketing Ltd. to work and build relationships with current and new dealers in the Midwest.

North Country Marketing, Ltd., a manufacturers representative firm specializing in the shooting sports industry, was organized in 1987 in Hugo, Minnesota. The company's nine representatives service Minnesota, Wisconsin, Illinois, North Dakota, and South Dakota. They share more than 95 years of combined experience in the industry. Together they have compiled an enviable list of awards and achievements at the highest levels of the industry.

About Vortex Optics

Vortex Optics designs, produces and distributes a complete line of binoculars, riflescopes, spotting scopes and accessories. Their dedication to quality, value, and superior performance in the field is making Vortex a leader – backed with ongoing customer service long after any sale through an unconditional, unlimited lifetime warranty.

Vortex, the Force of Optics.

www.vortexoptics.com

Best of the Best Award for Viper 10x42 from Vortex

America’s leading outdoor magazine, Field & Stream, Awards the Viper 10x42, binocular as the “Best of the Best” in the optics category.

Middleton, WI – August 14, 2007 - Each year for the past decade, Field & Stream magazine distinguishes the best outdoor equipment in their annual Gear of the Year Issue. This year, a test crew comprised of expert hunters, ranchers and outdoor outfitters recognized the Vortex Viper 10x42 as the “Best of the Best” - the number one binocular over all others. The Field & Stream test crew critically evaluated every aspect of optical quality, ergonomics and durability. They carefully examined engineering and workmanship, subjecting binoculars to strenuous and demanding trials including an overnight stay in a minus-10-degree freezer and submersing them for one minute underwater to test for internal fogging and waterproofing. As a result of its superior quality, design and optical performance the Vortex Viper 10x42 beat out the rest of the competition.

Based in Middleton Wisconsin, Vortex Optics has been designing and manufacturing its own line of optics since the late 1990’s. The award winning Vortex Viper 10x42 exemplifies the company’s commitment to excellence and innovation. Commenting on this tradition and recognition, Dan Hamilton, Vortex President/CEO said, “It was an exciting day to announce to our staff the winning of this prestigious award. Our goal has always been to listen to our customers and professionals in the field to design and refine our products based on real life experiences. We would like to thank Field & Stream for their efforts in rigorous testing, objectivity and recognition of the Viper's excellence."

The Vortex Viper 10x42 features an advanced roof prism design that incorporates phase-corrected, high-density BaK-4 roof prisms and Xtra-low dispersion (XD) glass. Additionally, the Viper employs proprietary XR multi-layer anti-reflective coatings to deliver superior resolution and light transmittance. The result is remarkable image definition and impressive low-light performance. The Viper is built with a tough rugged chassis, incorporating durable alloy housings which are covered in shock-absorbing rubber armor. The Viper, like all Vortex binoculars and scopes, is protected by the best warranty in the industry, unconditional and unlimited.

Watch for more exciting and innovative products from Vortex, the Force of Optics. www.vortexoptics.com

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Contact Adam Vrotsos, Marketing/Advertising Manager, Vortex Optics, 1-800-426-0048 ext. 334 or avrotsos@vortexoptics.com

Vortex is proud to announce a new partnership with Morrell Targets.

“Livin’ on the Wild Side” is an outdoor TV show that is looking to take the outdoor television industry by storm. This will be an extremely fast-paced, hard-hitting hunting adventure that is sure to not only keep you on the edge of your sea, but keep you coming back week after week for more. Morrell Manufacturing, Inc. is bringing this show to you in conjunction with owner Dale Morrell. “Livin’ on the Wild Side” will be hosted by world-renowned long bow trick shooter Byron Ferguson! To go along with the incredible hunts, there will be “The Incredible Shot" segment in each week’s show to be hosted by Byron, Tom Knapp and Wild Bill Cooper. www.livinonthewildside.com

Livin’ on the Wild Side will be airing on the following stations (Eastern Times):

MEN'S CHANNEL

Sunday 2:30 p.m.
Monday 8:30 a.m.

SPORTSMAN'S CHANNEL

Monday 10:00 p.m.
Monday 3:00 a.m.
Tuesday 9:00 a.m
Thursday 11:30 a.m.
Friday 5:30 p.m.

WILD TV (CANADA)

Sunday 1:30 p.m.
Monday 4:30 a.m.
Wednesday 11:00 a.m.

Vortex Diamondback Rifle Scopes - Now Available!

Vortex is pleased to announce that the Diamondback Rifle Scopes are now available.

The Diamondback Series is available in the following sizes:
4-12x40
3-9x40
3.5-10x50
2-7x35
1.75-5x32

Vortex Viper Rifle Scopes - Now Available!

Vortex is pleased to announce that the Viper Rifle Scopes are now available.

The viper is available in the following sizes:
6.5-20x50 - 30mm, PA, Fine Plex
6.5-20x44 - 30mm, PA, Fine Plex
4-12x40 - PA
3.5-10x50
3-9x40
2-7x32