Vortex Optics

Wednesday July 02, 2008 - 09:30:00 AM

Middleton, WI: Listening to the needs of hunters and target shooters, Vortex is offering a broader selection of reticles in their top-of-the line Viper, and an additional choice in their mid-priced Diamondback riflescopes.

The Viper now comes with a choice of V-Plex, V-Plex Wide, Versa-Plex C3, and Target Dot and the popular Dead-Hold BDC.

The popular Diamondback now comes with a Dead-Hold BDC in addition to the standard V-Plex.

"There's no question that hunters are demanding new reticles to meet the challenges of changing hunting conditions and increased ranges of today's modern ammunition", explained Joe Hamilton, Vortex's sales manager. "We think these new reticle offerings will better meet the needs of today's hunting consumer - not to mention the avid hunters here at Vortex!"

See page 24 & 26 of the 2008 Hunting Catalog for product specifications and additional information.

Vortex. The Force of Optics

www.vortexoptics.com

Friday September 07, 2007 - 12:00:00 PM

Vortex Optics Partners with North Country Marketing Ltd.

Middleton, WI – September 6, 2007 – Vortex Optics, a nationally recognized manufacturer of sports optics based in Middleton, WI has teamed with North Country Marketing Ltd. to work and build relationships with current and new dealers in the Midwest.

North Country Marketing, Ltd., a manufacturers representative firm specializing in the shooting sports industry, was organized in 1987 in Hugo, Minnesota. The company's nine representatives service Minnesota, Wisconsin, Illinois, North Dakota, and South Dakota. They share more than 95 years of combined experience in the industry. Together they have compiled an enviable list of awards and achievements at the highest levels of the industry.

About Vortex Optics

Vortex Optics designs, produces and distributes a complete line of binoculars, riflescopes, spotting scopes and accessories. Their dedication to quality, value, and superior performance in the field is making Vortex a leader – backed with ongoing customer service long after any sale through an unconditional, unlimited lifetime warranty.

Vortex, the Force of Optics.

www.vortexoptics.com

Wednesday August 15, 2007 - 01:40:00 PM

America’s leading outdoor magazine, Field & Stream, Awards the Viper 10x42, binocular as the “Best of the Best” in the optics category.

Middleton, WI – August 14, 2007 - Each year for the past decade, Field & Stream magazine distinguishes the best outdoor equipment in their annual Gear of the Year Issue. This year, a test crew comprised of expert hunters, ranchers and outdoor outfitters recognized the Vortex Viper 10x42 as the “Best of the Best” - the number one binocular over all others. The Field & Stream test crew critically evaluated every aspect of optical quality, ergonomics and durability. They carefully examined engineering and workmanship, subjecting binoculars to strenuous and demanding trials including an overnight stay in a minus-10-degree freezer and submersing them for one minute underwater to test for internal fogging and waterproofing. As a result of its superior quality, design and optical performance the Vortex Viper 10x42 beat out the rest of the competition.

Based in Middleton Wisconsin, Vortex Optics has been designing and manufacturing its own line of optics since the late 1990’s. The award winning Vortex Viper 10x42 exemplifies the company’s commitment to excellence and innovation. Commenting on this tradition and recognition, Dan Hamilton, Vortex President/CEO said, “It was an exciting day to announce to our staff the winning of this prestigious award. Our goal has always been to listen to our customers and professionals in the field to design and refine our products based on real life experiences. We would like to thank Field & Stream for their efforts in rigorous testing, objectivity and recognition of the Viper's excellence."

The Vortex Viper 10x42 features an advanced roof prism design that incorporates phase-corrected, high-density BaK-4 roof prisms and Xtra-low dispersion (XD) glass. Additionally, the Viper employs proprietary XR multi-layer anti-reflective coatings to deliver superior resolution and light transmittance. The result is remarkable image definition and impressive low-light performance. The Viper is built with a tough rugged chassis, incorporating durable alloy housings which are covered in shock-absorbing rubber armor. The Viper, like all Vortex binoculars and scopes, is protected by the best warranty in the industry, unconditional and unlimited.

Watch for more exciting and innovative products from Vortex, the Force of Optics. www.vortexoptics.com

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Contact Adam Vrotsos, Marketing/Advertising Manager, Vortex Optics, 1-800-426-0048 ext. 334 or avrotsos@vortexoptics.com