Surprised?
Normally this is the section where it's "About Us". But at Vortex®, everything we do starts with you. Making sure that you get the products, services, and help you need is what makes us tick: What's important to you is what's important to us.
People
The Customer is King. We care about you, both before and long after the sale. If you ever have a problem with one of our products, we make that our problem - no questions asked. Just take a look at our unconditional, unlimited VIP® Warranty and you will see what we mean.
Products
To ensure you get the finest optics, accessories, and apparel, we're obsessed with understanding both your needs and what drives you. That means not only demanding the best from ourselves, but listening to you as we develop new products and services. From the hunt of a lifetime, to protecting your life and the lives of others, we take your faith in us very seriously.
Promises
It's pretty simple: We say what we mean and mean what we say. When you see the VIP® Warranty on your Vortex® product, it's a promise to take care of you for life because you have our pledge to uncommon excellence and dedication in every aspect of our business. Keeping our promises to you is not only good business, it's the right thing to do.
Who We Are
Vortex® is an employee-owned and operated team of hard-working folks headquartered in Barneveld, Wisconsin.
The Hamilton family founded Vortex® to change how business is done by putting customers at the center of everything we do. Hunters, shooters, and lovers of the outdoors, Team Vortex® comes from all walks of life, but we share one thing in common: We’re obsessed with ensuring you have an experience you’ll never forget.
Our History
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1986
IT ALL STARTS WITH A LEAP OF FAITH…
Dan and Margie Hamilton move with their sons to Madison, WI to start a Wild Birds Unlimited after retiring from a career in dentistry.
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2002
THE SPORT OPTICS MARKET CHANGES FOREVER.
The Vortex® brand hits the market for the first time and brings the legendary VIP® Warranty to the market.
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2018
HELLO, BARNEVELD!
Vortex® moves to new headquarters in Barneveld, WI and launches an expanded apparel line.
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2019
VORTEX EDGE® OPENS ITS DOORS.
Offering content and personalized instruction to every level of shooter, our incredible team of instructors begins taking C.A.R.E. to a whole new level, thanks to the construction of a world-class indoor shooting facility.
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2021
LITTLE BUFFALOS OPENS ITS DOORS.
Vortex® opens its own preschool, Little Buffalos, and classrooms begin to fill with Team Vortex®’s little ones!
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2022
VORTEX® WINS US ARMY’S N.G.S.W. FIRE CONTROL CONTRACT.
Vortex® is selected by U.S. Army to produce and deliver the Next Generation Squad Weapons – Fire Control (NGSW-FC) systems over a 10-year production period.
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2024
VORTEX® ENTERS THE GOLF MARKET.
Vortex® brings C.A.R.E to golf, with the launch of three golf laser rangefinders.
what we believe
We’re proud to stand with organizations and initiatives that share our values.
2nd Amendment
Supporting your rights.
Military
Supporting our troops, both active duty and veteran.
Law enforcement & First Responders
Supporting our emergency services.
Conservation
Supporting our wild places.
Have a question?
Ask Vortex®
Ask Vortex® means a real human picks up, ready to talk gear, shooting, or hunt prep. Our team’s seen it all, and we’ll help you solve it fast so you can get back out there.
Call. Email. Chat.
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