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January 15, 2021
Get the story behind our NEW 2021 lineup

Get the story behind our NEW 2021 lineup

It’s an all-new year, and what better way to kick it off than with some all-new gear? We want to help you shoot faster, hunt harder, and take your optical experience to new heights with our all-new 2021 gear. Here’s what’s coming your way:

By Dan Stanton
January 4, 2021
PRO TIP: Post-Season Restoration with @ElkShape

PRO TIP: Post-Season Restoration with @ElkShape

A long hunting season is behind us. Time to completely reset. The start of a new year is the perfect time to look back at the season, understand what you did well, and more importantly focus on what you can improve.

By Chris Urrutia
December 28, 2020
3 Dry Fire Exercises You Can Do at Home to Build Self Defense Skills

3 Dry Fire Exercises You Can Do at Home to Build Self Defense Skills

I’ve often tried to make the distinction between tactical and performance-based, defensive and target shooting. What I have come to realize, especially here in the past couple of years, the application of trigger press and the act of breaking a shot onto a target boils down to basics. Defensive and tactical shooting are the application of those basics in scenarios and situations that require you to defend yourself or others.

December 21, 2020
Everything You Ever Wanted to Know About Co-Witnessing Part Two

Everything You Ever Wanted to Know About Co-Witnessing Part Two

If you’re in the market for a red dot to put on your firearm, regardless of type, chances are you’ve seen the term “co-witness” thrown around in your search. If you’re brand new to the term, fear not, even those of us who have heard about it, discussed it, and even used it in practical application still can’t seem to get it straight or even agree on “which type” of co-witness is best.

December 14, 2020
Everything You Ever Wanted to Know About Co-Witnessing Part One

Everything You Ever Wanted to Know About Co-Witnessing Part One

If you’re in the market for a red dot to put on your firearm, regardless of type, chances are you’ve seen the term “co-witness” thrown around in your search. If you’re brand new to the term, fear not, even those of us who have heard about it, discussed it, and even used it in practical application still can’t seem to get it straight or even agree on “which type” of co-witness is best.

Holiday Recipes to Bring Your Family Together Around the Table

Holiday Recipes to Bring Your Family Together Around the Table

The holidays are the perfect time to share the gift of a great hunting season with the people you love, no bows or wrapping paper required.

November 30, 2020
Pro Tip: Photographing Your Hunt

Pro Tip: Photographing Your Hunt

Capturing your hunt has become more popular thanks to outlets like Instagram, YouTube, and the overall need for outdoor content from top-shelf brands. With the ever-growing number of hunters bringing a camera to the woods, I wanted to share a few things I have found that make my work not only look better, but also makes my workflow more efficient.

November 23, 2020
Stop overcleaning your guns

Stop overcleaning your guns

We’re sure you’ve seen it. That buddy, or that guy at the range, who finishes shooting and breaks out a cleaning kit that needs its own range bag it’s so big. He’s got dental picks, blades, scrapers, and—God forbid—a Dremel with dozens of brushes for that deep, deep, oh-God-please-stop clean. Guy pulls on his white gloves, sets up his eight or nine different solvents and oils, and dives in with the zeal of a mad surgeon.

November 16, 2020
How to shoot off hand while hunting

How to shoot off hand while hunting

You peek at the calendar and see gun deer season rapidly approaching. You get yourself some ammo and head to the range to get dialed. You shoot a few three shot groups off a bench, get a decent zero, and feel pretty good about your chances.

November 9, 2020
Why you missed that shot

Why you missed that shot

You’re at the range or in the field. Shooting a gun, optic, and load you know. You squeeze the trigger, break what feels like a decent shot, and then … nothing. No ringing steel, no hole in the paper, or, even worse, a spooked animal running to safety as fast as the echo of your missed shot. You hang your head and wonder, “How the heck did I miss?”